{"id":1675,"date":"2026-05-28T12:35:09","date_gmt":"2026-05-28T04:35:09","guid":{"rendered":"https:\/\/www.bestsmiletech.com\/?p=1675"},"modified":"2026-07-24T10:57:28","modified_gmt":"2026-07-24T02:57:28","slug":"ai-washing-marketing-basic-automation-or-rule-based-systems-as-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.bestsmiletech.com\/de\/ai-washing-marketing-basic-automation-or-rule-based-systems-as-artificial-intelligence\/","title":{"rendered":"\"AI washing\": Marketing-Basisautomatisierung oder regelbasierte Systeme als k\u00fcnstliche Intelligenz"},"content":{"rendered":"<p>Against the backdrop of genuine AI\u2019s transformative potential, the orthodontic software market has developed a troubling habit of co-opting the language of artificial intelligence to describe conventional software automation. This practice, known as \u201cAI washing,\u201d takes several forms.<\/p>\n<p>The most common variant is the segmentation swap: a platform markets its auto-segmentation capability as \u201cAI treatment planning\u201d when segmentation is the only AI-powered step in an otherwise manual workflow. Six of the ten platforms offer some form of tooth segmentation automation, but only one extends AI to autonomous plan generation. Segmentation is a well-solved computer vision problem. Treatment planning requires understanding orthodontic biomechanics, force systems, and clinical outcomes\u2014a challenge most vendors have not attempted.<\/p>\n<p>Another variant is the rule-based rebrand. OnyxCeph explicitly describes its technology as using \u201crule-based control modules\u201d and \u201cCA treatment philosophy for automatic transposition.\u201d This is expert-system logic, not machine learning. The system follows encoded rules written by human experts; it does not learn from data or improve with experience. There is nothing wrong with rule-based systems\u2014they can be reliable and transparent\u2014but presenting them as AI is misleading.<\/p>\n<p>A third variant is the speed implication: vendors equate fast workflows with AI intelligence. OrthoUp achieves its approximately fifteen-minute planning time through excellent workflow engineering. The speed is real and valuable, but it comes from human-factor design, not from machine learning.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1676\" src=\"https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71.webp\" alt=\"\" width=\"2732\" height=\"1534\" srcset=\"https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71.webp 2732w, https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71-300x168.webp 300w, https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71-18x10.webp 18w, https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71-600x337.webp 600w\" sizes=\"auto, (max-width: 2732px) 100vw, 2732px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Dieser Artikel definiert und untersucht das Ph\u00e4nomen des \u201eAI-Washing\u201c auf dem Markt f\u00fcr kieferorthop\u00e4dische Software, bei dem Anbieter den Begriff der k\u00fcnstlichen Intelligenz f\u00fcr sich nutzen, um herk\u00f6mmliche Software-Automatisierung zu beschreiben. Er identifiziert drei weit verbreitete Formen des AI-Washing bei Designplattformen f\u00fcr Clear Aligner: den Segmentierungswechsel, bei dem die automatische Segmentierung \u2013 eine bereits gel\u00f6ste Aufgabe der Bildverarbeitung \u2013 als \u201eKI-Behandlungsplanung\u201c vermarktet wird, obwohl sie den einzigen automatisierten Schritt in einem ansonsten manuellen Arbeitsablauf darstellt; die regelbasierte Umbenennung, bei der Expertensysteme, die einer kodierten menschlichen Logik folgen, als maschinelles Lernen pr\u00e4sentiert werden; und die Geschwindigkeitsimplikation, bei der eine durch Human-Factor-Engineering erzielte schnelle Arbeitsablaufleistung der KI-Intelligenz zugeschrieben wird. Der Artikel unterscheidet diese Praktiken von echter k\u00fcnstlicher Intelligenz, die maschinelles Lernen, datengesteuerte Verbesserung und ein autonomes Verst\u00e4ndnis der kieferorthop\u00e4dischen Biomechanik und Kraftsysteme erfordert. Durch die Verdeutlichung dieser Unterschiede versetzt der Artikel Kliniker und Beschaffungsteams in die Lage, KI-Behauptungen kritisch zu bewerten und kostspielige Fehlinvestitionen in Software zu vermeiden, die keine transformative Automatisierung liefert.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[770,1],"tags":[667,163,668,167,295,299,403,468,635,643,649,661,662,663,664,665,666],"class_list":["post-1675","post","type-post","status-publish","format-standard","hentry","category-ai-aligner-design-software","category-blog","tag-software-evaluation","tag-best-smile-tech-ai","tag-ai-claims-verification","tag-digital-orthodontics","tag-clear-aligner-design","tag-onyxceph","tag-orthodontic-software","tag-ai-treatment-planning","tag-ai-washing","tag-machine-learning-orthodontics","tag-clear-aligner-ai","tag-fake-ai","tag-rule-based-system","tag-automation-vs-ai","tag-dental-ai-marketing","tag-segmentation-automation","tag-orthoup"],"_links":{"self":[{"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/posts\/1675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/comments?post=1675"}],"version-history":[{"count":2,"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/posts\/1675\/revisions"}],"predecessor-version":[{"id":2087,"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/posts\/1675\/revisions\/2087"}],"wp:attachment":[{"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/media?parent=1675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/categories?post=1675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/de\/wp-json\/wp\/v2\/tags?post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}