{"id":1675,"date":"2026-05-28T12:35:09","date_gmt":"2026-05-28T04:35:09","guid":{"rendered":"https:\/\/www.bestsmiletech.com\/?p=1675"},"modified":"2026-07-24T10:57:28","modified_gmt":"2026-07-24T02:57:28","slug":"ai-washing-marketing-basic-automation-or-rule-based-systems-as-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.bestsmiletech.com\/ru\/ai-washing-marketing-basic-automation-or-rule-based-systems-as-artificial-intelligence\/","title":{"rendered":"\u00abAI-\u0432\u043e\u0448\u0438\u043d\u0433\u00bb: \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c \u0438\u043b\u0438 \u0441\u0438\u0441\u0442\u0435\u043c, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u043f\u0440\u0430\u0432\u0438\u043b\u0430\u0445, \u043a\u0430\u043a \u0441\u0438\u0441\u0442\u0435\u043c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430"},"content":{"rendered":"<p>Against the backdrop of genuine AI\u2019s transformative potential, the orthodontic software market has developed a troubling habit of co-opting the language of artificial intelligence to describe conventional software automation. This practice, known as \u201cAI washing,\u201d takes several forms.<\/p>\n<p>The most common variant is the segmentation swap: a platform markets its auto-segmentation capability as \u201cAI treatment planning\u201d when segmentation is the only AI-powered step in an otherwise manual workflow. Six of the ten platforms offer some form of tooth segmentation automation, but only one extends AI to autonomous plan generation. Segmentation is a well-solved computer vision problem. Treatment planning requires understanding orthodontic biomechanics, force systems, and clinical outcomes\u2014a challenge most vendors have not attempted.<\/p>\n<p>Another variant is the rule-based rebrand. OnyxCeph explicitly describes its technology as using \u201crule-based control modules\u201d and \u201cCA treatment philosophy for automatic transposition.\u201d This is expert-system logic, not machine learning. The system follows encoded rules written by human experts; it does not learn from data or improve with experience. There is nothing wrong with rule-based systems\u2014they can be reliable and transparent\u2014but presenting them as AI is misleading.<\/p>\n<p>A third variant is the speed implication: vendors equate fast workflows with AI intelligence. OrthoUp achieves its approximately fifteen-minute planning time through excellent workflow engineering. The speed is real and valuable, but it comes from human-factor design, not from machine learning.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1676\" src=\"https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71.webp\" alt=\"\" width=\"2732\" height=\"1534\" srcset=\"https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71.webp 2732w, https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71-300x168.webp 300w, https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71-18x10.webp 18w, https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71-600x337.webp 600w\" sizes=\"auto, (max-width: 2732px) 100vw, 2732px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412 \u0434\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u0434\u0430\u0435\u0442\u0441\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u00abAI-\u0432\u043e\u0448\u0438\u043d\u0433\u00bb \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u043e\u0440\u0442\u043e\u0434\u043e\u043d\u0442\u0438\u0438, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043b\u043e\u0433\u0438\u044e 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\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044e.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[770,1],"tags":[667,163,668,167,295,299,403,468,635,643,649,661,662,663,664,665,666],"class_list":["post-1675","post","type-post","status-publish","format-standard","hentry","category-ai-aligner-design-software","category-blog","tag-software-evaluation","tag-best-smile-tech-ai","tag-ai-claims-verification","tag-digital-orthodontics","tag-clear-aligner-design","tag-onyxceph","tag-orthodontic-software","tag-ai-treatment-planning","tag-ai-washing","tag-machine-learning-orthodontics","tag-clear-aligner-ai","tag-fake-ai","tag-rule-based-system","tag-automation-vs-ai","tag-dental-ai-marketing","tag-segmentation-automation","tag-orthoup"],"_links":{"self":[{"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/posts\/1675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/comments?post=1675"}],"version-history":[{"count":2,"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/posts\/1675\/revisions"}],"predecessor-version":[{"id":2087,"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/posts\/1675\/revisions\/2087"}],"wp:attachment":[{"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/media?parent=1675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/categories?post=1675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/ru\/wp-json\/wp\/v2\/tags?post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}