{"id":1675,"date":"2026-05-28T12:35:09","date_gmt":"2026-05-28T04:35:09","guid":{"rendered":"https:\/\/www.bestsmiletech.com\/?p=1675"},"modified":"2026-07-24T10:57:28","modified_gmt":"2026-07-24T02:57:28","slug":"ai-washing-marketing-basic-automation-or-rule-based-systems-as-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.bestsmiletech.com\/tr\/ai-washing-marketing-basic-automation-or-rule-based-systems-as-artificial-intelligence\/","title":{"rendered":"\u201cAI y\u0131kama\u201d: temel otomasyon veya kural tabanl\u0131 sistemleri yapay zeka olarak pazarlamak"},"content":{"rendered":"<p>Against the backdrop of genuine AI\u2019s transformative potential, the orthodontic software market has developed a troubling habit of co-opting the language of artificial intelligence to describe conventional software automation. This practice, known as \u201cAI washing,\u201d takes several forms.<\/p>\n<p>The most common variant is the segmentation swap: a platform markets its auto-segmentation capability as \u201cAI treatment planning\u201d when segmentation is the only AI-powered step in an otherwise manual workflow. Six of the ten platforms offer some form of tooth segmentation automation, but only one extends AI to autonomous plan generation. Segmentation is a well-solved computer vision problem. Treatment planning requires understanding orthodontic biomechanics, force systems, and clinical outcomes\u2014a challenge most vendors have not attempted.<\/p>\n<p>Another variant is the rule-based rebrand. OnyxCeph explicitly describes its technology as using \u201crule-based control modules\u201d and \u201cCA treatment philosophy for automatic transposition.\u201d This is expert-system logic, not machine learning. The system follows encoded rules written by human experts; it does not learn from data or improve with experience. There is nothing wrong with rule-based systems\u2014they can be reliable and transparent\u2014but presenting them as AI is misleading.<\/p>\n<p>A third variant is the speed implication: vendors equate fast workflows with AI intelligence. OrthoUp achieves its approximately fifteen-minute planning time through excellent workflow engineering. The speed is real and valuable, but it comes from human-factor design, not from machine learning.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1676\" src=\"https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71.webp\" alt=\"\" width=\"2732\" height=\"1534\" srcset=\"https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71.webp 2732w, https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71-300x168.webp 300w, https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71-18x10.webp 18w, https:\/\/www.bestsmiletech.com\/wp-content\/uploads\/2026\/05\/Clear-Aligner-Design_-Traditional-Manual-Workflow-Pain-Points-71-600x337.webp 600w\" sizes=\"auto, (max-width: 2732px) 100vw, 2732px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Bu makale, ortodontik yaz\u0131l\u0131m pazar\u0131nda g\u00f6r\u00fclen \u201cAI washing\u201d olgusunu tan\u0131mlamakta ve incelemektedir; bu olguda sat\u0131c\u0131lar, geleneksel yaz\u0131l\u0131m otomasyonunu tan\u0131mlamak i\u00e7in yapay zeka terminolojisini kullanmaktad\u0131r. Makalede, \u015feffaf di\u015f d\u00fczeltici tasar\u0131m platformlar\u0131nda yayg\u0131n olarak g\u00f6r\u00fclen \u00fc\u00e7 AI washing bi\u00e7imi belirlenmektedir: segmentasyon de\u011fi\u015fimi; burada, \u00e7\u00f6z\u00fclm\u00fc\u015f bir bilgisayar g\u00f6rme g\u00f6revi olan otomatik segmentasyon, aksi takdirde manuel olan bir i\u015f ak\u0131\u015f\u0131ndaki tek otomatik ad\u0131m olmas\u0131na ra\u011fmen \u201cAI tedavi planlamas\u0131\u201d olarak pazarlanmaktad\u0131r; kodlanm\u0131\u015f insan mant\u0131\u011f\u0131n\u0131 izleyen uzman sistemlerin makine \u00f6\u011frenimi olarak sunuldu\u011fu \u201ckural tabanl\u0131 yeniden markalama\u201d; ve insan fakt\u00f6r\u00fc m\u00fchendisli\u011fi yoluyla elde edilen h\u0131zl\u0131 i\u015f ak\u0131\u015f\u0131 performans\u0131n\u0131n yapay zekaya atfedildi\u011fi \u201ch\u0131z imas\u0131\u201d. Makale, bu uygulamalar\u0131, makine \u00f6\u011frenimi, veriye dayal\u0131 iyile\u015ftirme ve ortodontik biyomekanik ile kuvvet sistemlerinin \u00f6zerk bir \u015fekilde anla\u015f\u0131lmas\u0131n\u0131 gerektiren ger\u00e7ek yapay zekadan ay\u0131rmaktad\u0131r. Bu ayr\u0131mlar\u0131 netle\u015ftirerek makale, klinisyenlere ve sat\u0131n alma ekiplerine, yapay zeka iddialar\u0131n\u0131 ele\u015ftirel bir \u015fekilde de\u011ferlendirme ve d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc bir otomasyon sa\u011flamayan yaz\u0131l\u0131mlara yap\u0131lan maliyetli yanl\u0131\u015f yat\u0131r\u0131mlardan ka\u00e7\u0131nma konusunda gerekli donan\u0131m\u0131 sa\u011flamaktad\u0131r.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[770,1],"tags":[667,163,668,167,295,299,403,468,635,643,649,661,662,663,664,665,666],"class_list":["post-1675","post","type-post","status-publish","format-standard","hentry","category-ai-aligner-design-software","category-blog","tag-software-evaluation","tag-best-smile-tech-ai","tag-ai-claims-verification","tag-digital-orthodontics","tag-clear-aligner-design","tag-onyxceph","tag-orthodontic-software","tag-ai-treatment-planning","tag-ai-washing","tag-machine-learning-orthodontics","tag-clear-aligner-ai","tag-fake-ai","tag-rule-based-system","tag-automation-vs-ai","tag-dental-ai-marketing","tag-segmentation-automation","tag-orthoup"],"_links":{"self":[{"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/posts\/1675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/comments?post=1675"}],"version-history":[{"count":2,"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/posts\/1675\/revisions"}],"predecessor-version":[{"id":2087,"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/posts\/1675\/revisions\/2087"}],"wp:attachment":[{"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/media?parent=1675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/categories?post=1675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestsmiletech.com\/tr\/wp-json\/wp\/v2\/tags?post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}