"الغسيل بالذكاء الاصطناعي": الأتمتة الأساسية للتسويق أو الأنظمة القائمة على القواعد كذكاء اصطناعي
This article defines and examines the phenomenon of “AI washing” in the orthodontic software market, where vendors co-opt the language of artificial intelligence to describe conventional software automation. It identifies three prevalent forms of AI washing in clear aligner design platforms: the segmentation swap, where auto-segmentation—a solved computer vision task—is marketed as “AI treatment planning” despite representing the only automated step in an otherwise manual workflow; the rule-based rebrand, where expert systems following encoded human logic are presented as machine learning; and the speed implication, where rapid workflow performance achieved through human-factor engineering is attributed to AI intelligence. The article distinguishes these practices from genuine artificial intelligence, which requires machine learning, data-driven improvement, and autonomous understanding of orthodontic biomechanics and force systems. By clarifying these distinctions, the article equips clinicians and procurement teams to critically evaluate AI claims and avoid costly misinvestments in software that does not deliver transformative automation.
