“AI washing” : marketing basic automation or rule-based systems as artificial intelligence
The orthodontic software market widely adopts AI washing — labeling basic automation or rule-based tools as true AI. It mainly falls into three types: marketing automated tooth segmentation as full AI planning, rebranding rule-based expert systems as AI, and equating streamlined fast workflows with AI capability. These tools lack real machine learning and autonomous treatment planning, making such marketing misleading.
