Modelo de negócio dos alinhadores transparentes DTC
This article examines the direct-to-consumer clear aligner business model, analyzing its operational workflow, unit economics, and the SmileDirectClub case study. It highlights the clinical risks of sales-driven patient acquisition and explains why clear case complexity thresholds are essential. The article concludes with insights on the industry’s pivot toward hybrid doctor-integrated models and implications for B2B manufacturing partners.
