dental AI marketing vs reality

Survey of 10 leading clear aligner design platforms reveals only 1 with genuine full-AI capability

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Evaluated against seven AI authenticity criteria, the tested platforms show a distinct bimodal score distribution, with Best Smile Tech AI scoring far higher than its peers. Platforms are divided into four tiers: Tier 2 tools apply real machine learning for assisted planning with full transparency; Tier 3 deliver professional AI functions in specific modules but lack autonomous plan generation, while related exaggerated marketing counts as AI washing; Tier 4 either state their limitations clearly or falsely label fully manual workflows as AI-powered solutions.

“AI washing” : marketing basic automation or rule-based systems as artificial intelligence

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The orthodontic software market widely adopts AI washing — labeling basic automation or rule-based tools as true AI. It mainly falls into three types: marketing automated tooth segmentation as full AI planning, rebranding rule-based expert systems as AI, and equating streamlined fast workflows with AI capability. These tools lack real machine learning and autonomous treatment planning, making such marketing misleading.